The word “bitch” has become THE most widely used and acceptable slur in the North American English language. In the last twenty-five years, our society has witnessed the meteoric rise of bitch’s visibility in virtually every institution that fuels this civilization.

Have you observed the significant increase in the word “bitch's” appearance in countless television programs and films? Have you noticed the emerging “trendiness” and “fashionability” “bitch” has adopted in the spaces of digital media, retail production and the commercialization of alcoholic beverages and other commodities? Have you noticed the escalating number of people in our society using the word “bitch” as a source of self-identification, as well as a “term of endearment” to friends, while also using the term as a defamatory insult? Have you ever stopped and asked, “WHY?”

Social activist and documentarian/filmmaker J. R. Baker-Flowers, Founder and Director of The UNLEARNing Project LLC®, boldly addresses and penetrates the longstanding “culture of bitch,” offering a fresh voice to this pervasive sociocultural crisis. Keenly identifying the intersecting macro institutions, (i.e. Judeo-Christian patriarchal ideologies and mass media) and micro institutions (i.e. internalized sexist belief systems and Personal Purchasing Power, PPP©) that have designed, maintain and routinely profit from the systemic oppression this word holds, J.R. Baker-Flowers unearths the destructive reality of the word “bitch,” our society’s most overlooked form of oppression. Presenting a remarkably comprehensive, yet approachable body of work, J.R. Baker-Flowers’ ability to unite scholarly research, wit, unapologetic truth and introspective-mindfulness, takes you on a revolutionary journey of consciousness, healing, self-empowerment and liberation.

If you have ever questioned the excessive presence of the word “bitch” or the increasing socio-systemic visibility of the term “bad bitch,” then this book is for you! If you have ever been called a “bitch” or witnessed someone being called one, this book is for you! If you have watched a television program or film and noticed the frequent times female characters were called “bitches” and as a result, became angry or upset, this book is for you! If you use or have ever used the word “bitch” to describe yourself or another person, then this book is for you! If you have used “bitch” or “bad bitch” as a term of empowerment or endearment verbally or electronically in a hashtag or social media post, then this book is for you! If you are on a path of self-liberation and no longer want to be controlled, manipulated or programmed by the global weapons of mass distraction, this book is for you!

BREAKING BITCH: Dismantling The LIES to Reclaim Your TRUTH is the timely and long-awaited book our society has been waiting for. This is the book YOU'VE been waiting for!